Pay Per Click

What is Pay Per Click Advertisement?

PCC or Pay Per Click Advertising is basically a competition or bidding between the Advertisers who want to place their product or service advertisement on the top of the Search Engine Result.

Pay Per Click system was first introduced by a Bill Gross with their goto.com search engine which was later acquired by Yahoo. You may have noticed that when you search for any keywords on Search Engine there is two types of results listing- One is the natural search listing result and the other is Paid Search listing result. The Paid search result is due to the PCC system. The PCC campaign system of Google is called Google Adwords while that of Yahoo is called Yahoo Search Marketing.

Our Pay Per Click Services and Support includes:

• PPC Advertising
• PPC Management
• PPC Affiliate Programs

Their is a difference between SEO and PCC. With SEO the aim is to rank a website at the highest position possible for given Keywords and with PCC advertiser bid for high ranking on Paid Search Result for given Keywords. Thus for any keyword we type into the search engine, the search engine will list both the natural listing and the Paid listing (due to PCC).

There are three different types of Google Adwords PCC account and if you have a website then you can sign up for PCC Campaign. After creating an account you need to select the correct keyword matching option, then you need find effective bidding strategy. Also you also need to know how to track your PCC Campaign.

If you need help to set up a PCC Campaign you can contact us. At EKTEL we provide setting up PCC Campaign, Tracking and Reporting service